This portrait of Yves Saint Laurent was taken in 1971 by Jeanloup Sieff for the brand’s first male fragrance, Pour Homme. Ironically, the provocative ad did not cause much of a stir initially, as the photo was hardly published. Today, the image has reached an icon-status within YSL’s transgressive milieu and served as a landmark in fashion advertising; the ad was the first fragrance campaign which starred the designer of the label and furthermore the first campaign featuring its nude, yet bespectacled designer.
Yves Saint Laurent – M7 fragrance advertisement featuring Samuel de Cubber. The campaign was created and directed by Tom Ford, 2002
Dolce & Gabbana Eyewear Campaign. Photographer: Mariano Vivanco. Campaign launched in June 2011, featuring David Gandy
The Genealogy of Style 