The tagline is “Be unexpected.” The fragrance created by perfumer Jacques Polge debuted on fall 2010 preceded by a media campaign which include the short advertisement “Bleu de Chanel” by Martin Scorsese featuring French actor Gaspard Ulliel. Prior to Scorsese, Baz Luhrmann had worked on Chanel No. 5.
The Rolling Stones‘ She Said Yeah, from band’s 1965 album December’s Children (And Everybody’s), propels the script of the short film, in which rising international star Gaspard Ulliel plays the role of a young actor whose artistic talent, rebelliousness and good fortune have thrown him into the public eye. However, he refuses to conform to the lifestyle and expectations his newly found fame has placed upon him. As he struggles with new pressures and expectations, he runs into his first love, who for years, supplied him with the passion and turmoil that fueled his work. Faced with a decision, he pushes aside convention to embody the bold energy and elegance of Bleu De Chanel by daring to be unpredictable and refusing to bow down to convention. Scorsese had directed the 2008 Rolling Stones concert film Shine A Light.
The song She Said Yeah was recorded by the group in September of 1965 at RCA Studios in Hollywood, the very same place where the band’s anthem (I Can’t Get No) Satisfaction had been recorded a few months earlier. She Said Yeah was written by the late Sonny Bono and West Coast rockabilly performer Roddy Jackson, and had been a single for Larry Williams in the late 1950s. Williams became known with such early rock ‘n’ roll hits as Bony Maronie, Dizzy Miss Lizzy and Slow Down, the last two of which were covered by The Beatles.
Still from short advertisement “Bleu de Chanel” (Martin Scorsese, 2010). The exploding screen wall seems to be inspired by Ishioka’s set design for Mishima. “We knew the old Hollywood system was gone, so we thought we could get in the cracks somehow. Francis was already at it — he was the big brother…”, Scorsese said about starting out with his friends George Lucas, Steven Spielberg and Francis Ford Coppola. Rolling Stone Magazine 40th Anniversary (2007)
Gaspar Ulliel taking pictures to the woman he was chasing. This scene reminds the famous photo-shoot played by David Hemmings and sixties model Veruschka in Blown-Up. In a piece called, The Man Who Set Film Free, Scorsese wrote about the sensation of seeing the Italian director’s L’Avventura for the first time, almost 50 years ago.