A Transgressive Landmark in Fashion Advertising


This portrait of Yves Saint Laurent was taken in 1971 by Jeanloup Sieff for the brand’s first male fragrance, Pour Homme. Ironically, the provocative ad did not cause much of a stir initially, as the photo was hardly published. Today, the image has reached an icon-status within YSL’s transgressive milieu and served as a landmark in fashion advertising; the ad was the first fragrance campaign which starred the designer of the label and furthermore the first campaign featuring its nude, yet bespectacled designer.

 
 

Yves Saint Laurent – M7 fragrance advertisement featuring Samuel de Cubber. The campaign was created and directed by Tom Ford, 2002

 
 

Dolce & Gabbana Eyewear Campaign. Photographer: Mariano Vivanco. Campaign launched in June 2011, featuring David Gandy

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