Poster designs by BLT Communications, LLC. BLT is an independently owned advertising agency founded in 1992.
For the Brokeback Mountain (Ang Lee, 2005) movie poster, the film’s producer James Schamus wanted to emulate the one-sheet for the biggest film of all time, the Titanic (James Cameron, 1997) movie poster. For that reason they similarly used the theme of star-crossed lovers.
When it came time to design the poster for the film, Schamus didn’t research posters of famous Westerns for ideas. He looked at the posters of the 50 most romantic movies ever made. “If you look at our poster,” he said, “you can see traces of our inspiration, ‘Titanic’.”
The Genealogy of Style 