Graphic Art for the Olympic Games 1972


The desire to reach the general public was also, to a large extent, the goal of the Olympic Games that took place in Munich in 1972. It was the first time that such an event was transmitted worldwide by television and, thereby, tragically also the first time a terrorist attack was viewed globally. For the first time the overall design, created by Otl Aicher, used predominantly images instead of text. Nearly 30 international artists were commissioned by the Olympic organizers and the Bruckmann-Verlag to create editions of prints especially for the Olympic Games. The goal was to unite art and sports.

These posters were displayed all around the city of Munich and around the Olympic sites. Posters were hung in twos alongside posters designed by famous artists chosen to represent this Olympics such as David Hockney, R. B. Kitaj, Tom Wesselmann, Friedensriech Hundertwasser, Victor Vasarely, Serge Poliakoff, Allen Jones, and many others.


Pierre Soulages


Josef Albers


Eduardo Chillida


Serge Poliakoff


Friedensriech Hundertwasser


Oskar Kokoschka


Hans Hartung


Ronald Brooks Kitaj


Allen Jones


Charles Lapique


Tom Wesselmann


Victor Vasarely

Evening Gown in Tribute to Tom Wesselmann

Evening Gown in Tribute to Tom Wesselman. Fall–Winter 1966 collection. Original sketch from the collection sketchbook, Foundation Pierre Bergé – Yves Saint Laurent


Life Magazine cover, September 2, 1966. Photo by Jean-Claude Sauer


Catherine Deneuve photographed by Helmut Newton

YSL’s Pop Art Dresses

“Pop art” dresses by Yves Saint Laurent from his Autumn/Winter Collection 1966/67, photos by Jean-Claude Sauer


On July 1966, Yves Saint Laurent showed ensembles inspired by artists Niki de Saint Phalle, Tom Wesselmann and Andy Warhol, including tailored trouser suits and Pop Art wool dresses with red lips and colored hearts.