The desire to reach the general public was also, to a large extent, the goal of the Olympic Games that took place in Munich in 1972. It was the first time that such an event was transmitted worldwide by television and, thereby, tragically also the first time a terrorist attack was viewed globally. For the first time the overall design, created by Otl Aicher, used predominantly images instead of text. Nearly 30 international artists were commissioned by the Olympic organizers and the Bruckmann-Verlag to create editions of prints especially for the Olympic Games. The goal was to unite art and sports.
These posters were displayed all around the city of Munich and around the Olympic sites. Posters were hung in twos alongside posters designed by famous artists chosen to represent this Olympics such as David Hockney, R. B. Kitaj, Tom Wesselmann, Friedensriech Hundertwasser, Victor Vasarely, Serge Poliakoff, Allen Jones, and many others.