Unveiling Jerry Hall in Morocco

Advertisement for Conde Nast Traveler, featuring Jerry Hall swimwear juxtaposed with Moroccan traditional women’s dress, 1990.


In 1979, Jerry Hall and Mick Jagger took their first vacation as a couple to Morocco. This trip marked another first: the introduction of a Hall-designed line of swimwear. A collection, according to its creator, “inspired by the glamour of old Hollywood”.

So, while Jagger descended upon the merchants of Morocco, Condé Nast Traveler recorded the unveiling of Hall and, in the evenings, sampled the glamour of old Marrakesh. A travel story with an unusual perspective.