“Andy Warhol was reasonably well-known by the time he came to see me, although he was still being called Raggedy Andy, not because his work was sloppy, but because of his appearance. He’d had success with book-jacket designs for such publishers as New Directions and with his drawings and paintings for I. Miller shoe ads – and I knew I. Miller – but stories about his mishaps were making the rounds. When he’d zipped open his portfolio to show his work to the art director at Harper’s Bazaar, a cockroach had crawled out. Poor boy, that Raggedy Andy. But Harper’s had given him assignments. He won awards for his work, for his ‘commercial’ art, and he never pretended a difference between what he did to survive and what he called his art. To his credit, I think it was all the same to him. He was a very busy young man. I used Warhol’s art in several of my perfume windows at Bonwit’s. In July 1955, just before my work began at Tiffany’s, I made some wooden fences, and he covered them with graffiti for a series of windows. They were fun, full of a childish playfulness.”
Gene Moore
Photo by Leila Davies Singelis, 1950
In the summer of 1955 Andy Warhol‘s career as a commercial artist took a new turn when Gene Moore hired him to provide artwork for the windows of the Bonwit Teller department store. Moore had arrived in New York in 1935, hoping to become a fine artist, and had ended up a window dresser. One of the jobs Moore took to support himself in New York was making paper mache flowers for the Bob Smith Display Company. When one of Smith’s customers, Jim Buckley, was made the display director of I. Miller Shoes in approximately 1937, he hired Moore to be his assistant. By the following year, Moore was also doing window dressing for Bergdorf Goodman’s and Delman’s department stores. In 1945 he was appointed the display director for Bonwit Teller. Moore often modeled his mannequins on Hollywood stars like Vivien Leigh and Audrey Hepburn, and was responsible for introducing the belly button on mannequins.
The cockroach story became part of Warhol’s legend. It was repeated in The Philosophy of Andy Warhol (From A to B and Back Again). However, according to the painter Philip Pearlstein, the incident had actually happened to him, not to Warhol.
Warhol wasn’t the only artist working for Moore. He was also using Robert Rauschenberg and Jasper Johns, who were window dressing under the combined pseudonym, Matson Jones. According to Moore, James Rosenquist, Andy Warhol, Robert Rauschenberg and Jasper Johns all worked with him during the same period. Rauschenberg and Johns continued to do windows for him when, in July 1956, Moore also started doing windows for Tiffany’s in addition to his continued involvement with Bonwit Teller.
The Genealogy of Style 