Strawberry Swing is a song by British alternative rock band Coldplay. On 13 September 2009, it was released as the fifth and final single from the band’s fourth studio album, Viva la Vida or Death and All His Friends (2008).
Strawberry Swing contains influences from afro-pop and highlife music, and is built around finger-picked, distortion-free guitars with a heavy bassline and psychedelic synths. Lead singer Chris Martin explained how the song’s musical style came into existence: “My mum comes from Zimbabwe, so I spent a lot of time there. I used to work in a studio where people played that.”
The music video for Strawberry Swing was directed by Shynola.The video was nominated in the Best Animation in a Video category at the UK Music Video Awards 2009. In August 2010, the video was nominated for “Breakthrough Video” at the 2010 MTV Video Music Awards.
In September 2009, the originality of the Shynola-directed video was questioned by singer-songwriter Andy J Gallagher; he argued that “Owen Trevor had virtually the same idea at least a year before.” In an official PDF statement, Shynola stated “Having never seen Mr. Trevor’s video before, we can categorically deny that his video was any influence on our video. Any similarities are purely coincidental.” The PDF also contained image-by-image rebuttals of Gallagher’s claims, and added that the video was mainly inspired by the “dreamlike weirdness” of animator Winsor McCay‘s artwork.
To watch the music video, please take a gander at The Genealogy of Style‘s Facebook page: https://www.facebook.com/pages/The-Genealogy-of-Style/597542157001228?ref=hl