Chanel Reincarnated


 
 

Chanel has given us a preview of the forthcoming project starring Cara Delevingne and Pharrell Williams—and it looks as though the model has been transformed into a modern day Cinderella, with Williams as her Prince Charming. The pair, posing as Empress Elisabeth of Austria (Sisi) and Franz Joseph I, Emperor of Austria, feature in a film directed by Karl Lagerfeld, to be unveiled during the Metiers d’Art show in Salzburg, Austria, on 2 December.

The film, Reincarnation, will pay homage to the iconic Chanel jacket and is set to an original song composed and performed by Williams, CC The World. Both the singer and the model will also appear in the accompanying campaign imagery for the Metiers d’Art collection.

“It was time to show the origins of the Chanel jacket, inspired by the one worn by the lift attendant in a hotel near Salzburg in the 1950s,” says Lagerfeld. “Reincarnation is the story of a lift attendant’s jacket being reincarnated as a timeless piece of women’s wear.”

It’s reported that six-year-old Chanel favourite Hudson Kroenig also appears in the film, alongside Geraldine Chaplin as Gabrielle ‘Coco’ Chanel. The story follows a chapter in the life of the legendary designer, who is holidaying in the suburbs of Salzburg in 1954. At her hotel she meets a young lift-boy played by Williams.

Text by By Sarah Karmali for Harper’s Bazaar

 
 

To watch the teaser, please take a look at The Genealogy of Style‘s Facebook page: https://www.facebook.com/pages/The-Genealogy-of-Style/597542157001228?ref=hl

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s