Obsessive Cropping Brought to Layouts


Alexei Brodovitch‘s signature use of white space, his innovation of Bazaar‘s iconic Didot logo, and the cinematic quality that his obsessive cropping brought to layouts (not even the work of Man Ray and Henri Cartier-Bresson was safe from his busy scissors) compelled Truman Capote to write, “What Dom Pérignon was to champagne … so [Brodovitch] has been to … photographic design and editorial layout.”

 
 

The game-changing cover of “Harper’s Bazaar”, featuring Machado as first non caucasian cover model, February 1959. Photo: Richard Avedon. Art direction by Alexey Brodovitch

 
 

Harper’s Bazaar UK. February 2013. Cover star: Anne Hathaway. Photography: David Slijper

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