Obsessive Cropping Brought to Layouts

Alexei Brodovitch‘s signature use of white space, his innovation of Bazaar‘s iconic Didot logo, and the cinematic quality that his obsessive cropping brought to layouts (not even the work of Man Ray and Henri Cartier-Bresson was safe from his busy scissors) compelled Truman Capote to write, “What Dom Pérignon was to champagne … so [Brodovitch] has been to … photographic design and editorial layout.”

 
 

The game-changing cover of “Harper’s Bazaar”, featuring Machado as first non caucasian cover model, February 1959. Photo: Richard Avedon. Art direction by Alexey Brodovitch

 
 

Harper’s Bazaar UK. February 2013. Cover star: Anne Hathaway. Photography: David Slijper

Channeling Avedon’s Muse

Fei Fei Sun made history as the first Asian model to grace the cover of Vogue Italia (January 2013 issue) and fittingly the fashion team lead by photographer Steven Meisel used legendary model China Machado as inspiration for the editorial. China was the first non-Caucasian model to grace the cover of Harper’s Bazaar in 1958.

Leading model Fei Fei Sun enchants in retro-inspired looks, channeling Avedon’s muse. Fashion editor Lori Goldstein did choose a selection of sumptuous pieces from the likes of Valentino, Miu Miu, Gucci and Giorgio Armani for the Chinese beauty to wear. Guido created elegant coifs while makeup artist Pat McGrath was responsible for the brunette’s dramatic eyes.

Franca Sozzani told: “We put Fan Bingbing on the cover of L’Uomo Vogue and we dedicated an entire issue to China. In the past, we’ve done many shoots with Asian girls, with photographers like Peter Lindbergh or Steven Meisel or Craig McDean.” She called this cover by Meisel “extravagant, eccentric, and elegant … showing a new chic mood in fashion and how the Asian girls have a classy and special beauty.”