Marc Jacob’s Favorite Muses

Louis Vuitton Handbags by Marc Jacobs, Spring-Summer 2014 collection

 
 

Louis Vuitton celebrates outgoing creative director Marc Jacobs’ new campaign starring his favorite muses. This campaign is Jacobs’ final one for Vuitton. Portraits of French actress Catherine Deneuve, American director Sofia Coppola, Brazilian supermodel Gisele Bündchen, Chinese actress Fan Bingbing and French model Caroline de Maigret form part of the mix. British model Edie Campbell, who opened Jacobs’ last show and who scooped the Model of the Year prize at this year’s British Fashion Awards, was also cast. Photos were shot by Steven Meisel with makeup by Pat McGrath and hair by Guido Palau.

Home is Just a Feeling

French fashion house Louis Vuitton commissioned a set of print advertisements in 2007 featuring luggage used by French actress Catherine Deneuve. Catherine Deneuve sits on her luggage beside a steam train. The text, “Sometimes home is just a feeling”. She holds in her hand, the “Louis Vuitton Manhattan PM”. Catherine followed up the print campaign with a short journey through Paris in film. The Journeys print campaign was developed at Ogilvy & Mather, Paris, by creative director Christian Reuilly, art director Antoaneta Metchanova, copywriter Edgard Montjean, art buyer Laurence Nahmias and photographer Annie Leibovitz.

The Woman Who Revitalized Chanel No. 5

 
 

During the 1960s the ads had diminished the allure of Chanel No. 5, identifying it with a scent for sweet, proper co-eds whose style bibles were teen-age fashion magazines. In the 1970s the brand name needed re-vitalization. For the first time in its long history it ran the risk of being labeled as mass market and passé. The fragrance was removed from drug stores and similar outlets. Outside advertising agencies were dropped. The remaking was re-imagined by Jacques Helleu, the artistic director for “Parfums Chanel.” Helleu chose French actress Catherine Deneuve for the new face of Chanel. The print ads showcased the iconic sculpture of the bottle. Television commercials were inventive mini-films with production values of surreal fantasy and seduction. Directed by Ridley Scott in the 1970s and 1980s, they “played on the same visual imagery, with the same silhouette of the bottle,” Under Helleu’s control the vision to return Chanel to the days of movie glamour and sophistication was realized.