Towards a Definitive Statement


Towards a definitive statement on the coming trends in men’s wear and accessories (a) Together let us explore the stars,  Richard Hamilton, 1962

 
 

This work explores how masculinity and fashion can be determined by a technological environment – here signaled by the glamour of the space race, typified by John F Kennedy’s 1961 exhortation to go to the moon. Hamilton’s investigation of the languages of advertising and popular culture through painting and collage has a critical  intention as much as a poetic force. He understood that “the artist in twentieth-century urban life is inevitably a consumer of mass culture and potentially a contributor to it.”

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