A Man Advertising Himself


President Elect, 1960-61/1964, James Rosenquist

 
 

Collage for President Elect, 1960–61. Cropped poster, magazine clippings and mixed media, 35.6 x 60.5 cm. Collection of the artist

 
 

The painting President Elect (1960–61/1964) includes a portrait of John F. Kennedy borrowed from a 1960 presidential campaign poster. James Rosenquist juxtaposed this portrait with images of middle-class wealth and consumerism—advertisements from Life magazine—in order to say, “Here is this new guy who wants to be President of the United States… what is he offering us?” Kennedy was the first presidential candidate to fully utilize the mass media in his campaign, and the painting is about “a man advertising himself.”

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